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Introducing Optimizely Personalization
and more...
Here at Optimizely, our mission is to help businesses like yours turn data into action. We celebrate that mission each year at Opticon, bringing together optimizers, industry experts, and thought leaders from around the globe to share their expertise and shape the future of Experience Optimization.
This year at Opticon, we made several major announcements aimed to help you utilize data to provide outstanding, world-class experiences to your customers. Today, we’re thrilled to share more information about each of those announcements.
Optimizely Personalization
Optimizely Personalization is the newest product built on the Optimizely Experience Optimization Platform. It’s designed with your feedback and built specifically for personalizing experiences across web and mobile.
We built Optimizely Personalization because we saw an opportunity to reinvent an old idea and make it accessible and usable for all.
Optimizely launched five years ago with the goal of making it easy for anyone in the world do A/B testing and turn data into action. We’ve now helped over 7,000 businesses do just that. Personalization is the next step on this journey. We can’t wait for you to join us, so we can continue to personalize the web together.
Learn more about
Optimizely Personalization
The Optimization Benchmark Report
The first report of its kind, the Optimization Benchmark takes a comprehensive look at how A/B and multivariate testing have impacted the way companies create ideal experiences for their customers. The report’s findings indicate just how quickly optimization is being adopted and resourced as a competitive advantage for organizations around the world – 98% of survey participants agreed that optimization is valuable for their marketing and product success, and more that half of companies surveyed plan to increase their optimization budget in the next year.
Learn more about the
Optimization Benchmark
New Developer Tools
Over the past year, the number of developers building on Optimizely and solving important technical problems for our customers has significantly increased. To make it as easy as possible for developers to reference documentation and share code samples, we are excited to roll out the following capabilities:
Improved UI, faster navigation and a deeper explanation of what you can do with the APIs.
Improved content for each API and SDK that includes a quickstart guide and FAQs.
Richer code samples to help developers do more advanced tests or customize Optimizely for their needs.
A free developer account signup page that allows anyone to create a free developer account directly from the site.
Learn more about Optimizely’s
new developer tools
We’re excited to continue to build products and tools to help your business deliver the best possible experiences to your customers. To learn more about all the exciting happenings at Opticon 2015, check out our blog.
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